Kenny Upchurch
My name is Kenny Upchurch, and I’m proud to serve as the Director of the Basketball Program here at T4. I’ve been managing and leading basketball programs for nearly a decade, and I’ve been training youth athletes for even longer. Helping young players grow — on and off the court — is truly my life’s work. Throughout my career, I’ve coached on shoe-circuit AAU teams, trained McDonald’s All-Americans, professional athletes, and many Division I and collegiate players. No matter the level, my approach stays consistent: teach the game the right way, build great habits, and give every player the tools they need to succeed.
I focus on developing strong fundamentals, high basketball IQ, confidence, and a disciplined work ethic. My training emphasizes footwork, decision-making, skill precision, and helping players understand the “why” behind everything they do — not just the “how.” Parents trust me because I’m committed to results. When your child trains with me, they’re getting a coach who will challenge them, support them, and help them reach their full potential. Whether they’re brand new to the game or working toward a college future, I’m here to guide them every step of the way. If you want to see real improvement in your child’s skills, confidence, and overall understanding of the game, I’m the coach you want in their corner. Let’s build something special together at T4.
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